Baidu PPC is CCTV exposure, therefore, bad reputation, the stock fell, rival music, and Baidu CEO Robin Li finally anxious.
Last weekend, Robin Li initiative to meet with Xinhua, issued a rectification measures Baidu 5. The five measures, including the exposure of key words off the assembly line was exposed enterprises; audit qualification pharmaceutical customers; audit related industries key words; severely responsible people; as soon as possible to launch a new advertising system.
5 measures early reading, I can not help feeling, Baidu these five measures, both the content and wording from the point of view, although the time later released, but most companies avoid the public relations crisis, the official excuse often used for piles.
However, looking back wondering what fine, I then there is some other flavor chemicals. With a civil saying described the corrective measures Baidu's much of a "stop-gap" of the mean. Take five measures for the first three, it all revolves around the exposure of the pharmaceutical industry by CCTV.
Even so, the pharmaceutical industry really is about the life of the industry, if there are problems, the affected areas and damage will be inestimable. Rectification from the pharmaceutical industry to proceed, can be considered the point, understandable.
The problem is, in addition to the pharmaceutical industry, other industries do not exist hidden it? Answer is no. Not qualified to participate in a tour, there is no guarantee of quality to buy a dress, or just to visit a less secure site, consumers seem not to risk life and limb proportions. However, this does not mean, have little or no deep harm, this part of the interests of consumers would not be worth our attention?
The author believes that an emphasis on user experience of enterprise, which should be responsible for all users adhere to the doctrine. Well, Baidu This time exposure, what causes that?
Many people believe that Baidu's bid ranking system is a "cancer" is all non-root of Baidu. This profit model undermined the basic network principle of equity. However, I do not think so. As a search engine, a profit model, is Baidu PPC system itself and between enterprises involved in bidding, "is willing to hold on" rules of the game. The problem is that PPC operation, Baidu normal user, should be placed in what position, how to play the role.
On the current situation, PPC is the invisible presence. Users to search, you can not search the contents of those sites participating in PPC have a clear understanding of a glance, users are completely acceptable in a passive position. If Baidu users can also basic right to information, users are unaware of the risks due to greatly reduced.
Baidu, as a normal user, I use the author alone is, in fact, and not mind in the search process, the passive has knowingly received several PPC information. Of course, must take into account, once the bid rankings on Baidu's user transparent, and many hope that the secret will greatly influence the consumer's business down. Baidu may lose some customers.
However, there is an ancient Chinese saying goes, "鏄庝汉涓嶅仛鏆椾簨" really strong business prospects will probably not care about "throwing the bums out." And Baidu, also should be more willing to work with the future development prospects, with the long-term value for customers. Now, the only question is, Robin Li willing to part from the loss of short-term interests, from "throwing the bums out" and change the bad image of the PPC? Or that he would give up the bid ranking system to lose now seems the most effective search revenue model? Hopefully, Baidu's new ad about on-line system "Phoenix Nest", is not a minimal and type of reform.
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